SOMA
Mindful Aesthetics
Performance. Presence. Purpose.
SOMA is…
a boutique coaching and consulting experience created for fashion houses, creative leaders, and luxury teams navigating intense pressure and high expectations.
Rooted in neuroscience, emotional intelligence, and elite contemplative practice, SOMA helps the people behind the aesthetics perform, lead, and live with clarity and grace.
This is where embodied intelligence becomes the silent foundation of iconic work.
at the intersection of
embodied
intelligence
and
aesthetic
leadership
SOMA is more than a name,
it is a philosophy built on four pillars
S
Strategic Embodiment
Where high performance meets physical and emotional awareness.
This is the ability to align your decisions, leadership style, and presence with your internal state. It’s about leading with intention — not just from the head, but through a grounded, embodied sense of direction.
O
Optimal Presence
The art of showing up fully — clear, poised, and attuned.
Optimal presence is cultivated through self-regulation, attention, and emotional clarity. It’s how leaders carry themselves under pressure, how creatives access flow, and how brands communicate trust without words.
M
Mindful Leadership
Leading with emotional intelligence, clarity, and conscious impact.
Mindful leadership blends self-awareness with relational intelligence. It ensures that every decision, collaboration, and act of direction is rooted in both confidence and care — especially in fast-paced creative environments.
A
Aesthetic Intelligence
The ability to sense, shape, and express beauty with depth and meaning.
More than taste or style, aesthetic intelligence is the integration of sensory awareness, cultural literacy, and emotional resonance. It’s what turns design into storytelling, and performance into presence.
Ready to explore SOMA for your brand or creative team?
Why SOMA Works
Led by a licensed psychologist, cognitive scientist, and executive coach with over 18 years of experience in leadership development, career building, and creative performance enhancement
Proven track record in helping professionals and creative leaders across Europe, Asia, and North America achieve career growth, navigate transitions, and sustain peak performance
Combines performance science with embodied mindfulness (CEB, endorsed by HH the Dalai Lama)
Granddaughter of a jewelmaker, puppet maker, and scenographer — a lineage of artistry, creativity, and entrepreneurial vision
Former researcher at Collège de France, the most prestigious academic institution in France
Multilingual and cross-cultural: fluent in English, French, and Greek
Who It’s For?
Fashion Houses : Design | Creative Direction | HR | L&D
Luxury Retail Teams & Flagship Stores
Fashion Schools and Training Programs
Founders, Artistic Directors, & Brand Ambassadors
The SOMA Offerings
1:1 Executive Coaching – For creative leaders and decision-makers under pressure
Team Workshops – Emotional intelligence and presence for collaborative performance
Retail Mindfulness Training – For sales and client-facing staff to embody brand poise
Creative Recovery Retreats – Immersive sessions in Greece or Italy for visionaries in need of renewal
My Story
My name is Panagiota Panagiotaki. I’m a psychologist, cognitive scientist, and success coach with over 18 years of experience guiding professionals and creatives across Europe and Asia.
I was raised in a family where business and beauty coexisted — my grandfather was a jewelmaker, painter, and scenographer, and I grew up surrounded by artists, renowned painters, authors, artisans, and fashion creators. This environment immersed me in a world where art, craftsmanship, and innovation blended seamlessly.
My professional journey has merged this legacy with rigorous science. I have worked extensively as a career, business, and performance coach, helping leaders and creatives achieve clarity, overcome burnout, and reach their highest potential.
I understand the rigorous demands of the fashion world — its pace, its precision, and its pressure — and SOMA is designed to meet these challenges by blending cultural insight, industry understanding, and the latest in behavioural science.
I’ve worked at the highest levels of academia — including as a researcher at Collège de France — and have trained in one of the most advanced emotional intelligence practices in the world: Cultivating Emotional Balance, developed with the endorsement of His Holiness the Dalai Lama.
SOMA is my offering to the fashion world — a bridge between elegance and embodiment.